Groovy


Mar. - May. 2022
Product designer
-4p team project

Currently, ecological education is difficult to access and consists of a one-off lesson. City-bred kids are likely to feel distant from nature and are unlikely to value the importance of nature.
"Groovy" helps kids have adventures by discovering nature in the city. If a kid takes the product to a nearby plant, they can find out an interesting story about it. As the number of discovered plants and the observation log build up, kids feel a sense of accomplishment. After that, they gradually connect daily with nature, and furthermore, they look for nature on their own.

Through this process, kids feel that nature is closer to them.




Seoul, South Korea